Meaning of the brand

Shangri-La

香格里拉

Definition of Shangri-La

Shan·gri-la   [shang-gruh-lah] 

An imaginary paradise on earth, especially a remote and exotic utopia.

A faraway haven or hideaway of idyllic beauty and tranquility.

Note : A “Shangri-La,” by extension, is an ideal refuge from the troubles of the world.

 

"Shangri-La" is a mystical, harmonious valley, gently guided from a lamasery, enclosed in the western end of the Kunlun Mountains. Shangri-La has become synonymous with any earthly paradise but particularly a mythical Himalayan utopia — a permanently happy land, isolated from the outside world. In the novel Lost Horizon, the people who live at Shangri-La are almost immortal, living years beyond the normal lifespan and only very slowly aging in appearance. The word also evokes the imagery of exoticism of the Orient. In the ancient Tibetan scriptures, existence of seven such places is mentioned as Nghe-Beyul Khimpalung.

The use of the term Shangri-La is frequently cited as a modern reference to Shambhala, a mythical kingdom in Tibetan Buddhist tradition, which was sought by Eastern and Western explorers.

Shangri-La is often used in a similar context to "Garden of Eden", to represent a paradise hidden from modern man. It is sometimes used as an analogy for a life-long quest or something elusive that is much sought. It also might be used to represent perfection that is sought by man in the form of love, happiness, or Utopian ideals.

Shangri-La jewellery is associated with peace and happiness. Shangri-La bracelets give each person the ability to allow their bracelet to be an extension of their personality. 

 

Shangri_la Spiral

SPIRAL

Spiral - The Spiral, which is the oldest symbol known to be used in spiritual practices, reflects the universal pattern of growth and evolution. The spiral represents the goddess, the womb, fertility and life force energy. Reflected in the natural world, the Spiral is found in human physiology, plants, minerals, animals, energy patterns, weather, growth and death. The Spiral is a sacred symbol that reminds us of our evolving journey in life. When used as a personal talisman, the Spiral helps consciousness to accept the turnings and changes of life as it evolves. The acceptance of change is one of the greatest freedoms a human can experience, putting consciousness in the present moment where the power of creation is condensed. On a larger scale, using this symbol assures all beings are reminded of their inward and outward evolution, a balanced and centred state of mind. On water, it carries the power to flow and change.

 

Shangri-La is a Brand